The Rainmaker in the Advocacy and Philanthropic World
Conservation-oriented environmental groups have focused their
fundraising on getting donors more involved in "places that matter" and
showing them the impact of their gifts, said Maurice Aguirre, co-founder
and principal for a firm that provides management consulting for
nonprofits, including environmental organizations.
Recognizing that the environment is "visually compelling", Maurice Aguirre said, environmental organizations also are providing donors and prospective donors with images of "what's at stake in terms of nature, and also what some of the threats are."
And those groups are using traditional and digital media to reach a broad range of constituents.
At the end of the day, and not just for environmental groups, you're really looking at a multi-channel integrated strategy for how you're going to engage your constituents, Maurice Aguirre said.
Certain strategies resonate more with some groups than others. But it's having full
portfolios of ways to engage people that can be so effective.
Recognizing that the environment is "visually compelling", Maurice Aguirre said, environmental organizations also are providing donors and prospective donors with images of "what's at stake in terms of nature, and also what some of the threats are."
And those groups are using traditional and digital media to reach a broad range of constituents.
At the end of the day, and not just for environmental groups, you're really looking at a multi-channel integrated strategy for how you're going to engage your constituents, Maurice Aguirre said.
Certain strategies resonate more with some groups than others. But it's having full
portfolios of ways to engage people that can be so effective.
